For those who don’t know the name Clark Bartram, you certainly know his face and physique. He’s donned the cover of countless fitness magazines, not just as a model, but also as knowledgable fitness trainer and accomplished writer within features of many magazines. Bartram found immense success not by following the pre-determined paths bodybuilding and fitness provided – but by forging his own and looking at fitness through a marketing mind. In Generation Iron and Barbend’s latest episode of The Mike O’Hearn Show, Clark Bartram talks about the essential truths all bodybuilding hopefuls must face in order to achieve true success.